Legends of the Industry



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LINDA FARGO and Window Displays

 

 

As the holiday season approaches we eagerly anticipate one of our favorite New York events….the unveiling of the Bergdorf Goodman holiday windows. Always richly creative, they excite us and inspire us and kick us into high shopping mode. High Tea at the Plaza followed by the viewing of the windows has become a solid tradition and sets a magical tone. And just who is behind the magic?

As far as luxury fashion goes, there are a few key pillars that set the tone for the trends that we see at retail and which get voraciously gobbled up by well-heeled fashionistas and aspiratio-nal shoppers alike. In the world of high-stakes fashion and lust-worthy labels, Linda Fargo is one of these pillars. As senior vice president of the fashion office and store presentations she spots the trends and shapes the visual identity for Bergdorf Goodman, defining current fashion season after season. But despite her powerful and time-consuming position she finds the time to work with budding designer hopefuls, serving as their fashionable fairy godmother of sorts.

 

 

Regarded as the “eyes of Bergdorf Goodman ”, Linda Fargo is responsible for spotting trends and shaping the visual identity of the storied and opulent New York department store. Renowned for her discerning taste for fashion trends and creative directorship of the Bergdorf shop windows, Fargo has held her role at Bergdorf since 2006, prior to which she was a visual merchandiser for both high end brands and mass market clothing companies like the Gap.

With a background in the arts – Fargo has a BFA from the University of Wisconsin-Madison – she has created over 1,000 window displays for Bergdorf Goodman. Her eclectic compositions combi-ned products and trends with grittier, intriguing themes. “I started out taking a lot of risks with the image of Bergdorf’s through the windows. Doing windows that were not just precious, brittle pretti-ness, but gutsier – a girl lying in nails or a girl at a tawdry sideshow,” she told Gotham magazine. Indeed, her displays have filled two books, Windows at Bergdorf Goodman and Dreams: Through the Glass.

Her knack for creating displays developed at an early age. She grew up in the suburbs of Milwau-kee, dressing up in costumes, and started constructing collage boxes as a teenager. After she mo-ved to New York, she started as a window dresser at the mid-market department store Macy’s, eventually rising to become the visual director. She has been with Bergdorf since 1996, when she was hired as the visual director of the women’s store before being promoted to vice president of visual merchandising just a year later.


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Posted: November 17, 2015