Legends of the Industry

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American Legend Cooperative Announces New President and CEO



American Legend Cooperative’s Board of Directors is pleased to announce the appointment of Dale Theisen as the company’s new President and CEO.

Dale brings over 35 years of experience in the fur business to American Legend Cooperative. His career in the industry began in 1980 in Minneapolis at the New York Auction Company.Dale soon moved to American Legend (formerly Seattle Fur Exchange) as a North American account representative, taking over the International solicitation program. He advanced to Director of Marketing where he promoted ALC mink around the world and solicited buyers to ALC auctions. Dale possesses a broad range of skills and experience in grading, marketing, business development, and auctioneering. He served in his previous role as Vice President of Sales for American Legend Cooperative since 2006. Dale’s vast knowledge and experience on both sides of the industry—farming and buying—brings a well-rounded strength to his new role as President and CEO.

“I am excited about this challenge. It is my goal to use my experience to provide stability and focus to our auction house.” – Dale Theisen

Gerry Krieger, Chairman of the Board states, “We’re excited that Dale accepted the CEO position. We feel confident that he will give 110% to his new position as CEO. His knowledge in every aspect of the fur industry has made it an easy decision for the board. We are looking forward to working with Dale in advancing the American Legend and Blackglama brands.”


About American Legend Cooperative


American Legend Cooperative operates as a marketing company based in Seattle, Washington, USA, and is founded, capitalized, owned and operated by mink producers from the United States and Canada. Representing more than 300 member owners, American Legend Cooperative was established to enable these North American mink producers to better serve the consumer by marketing their mink more effectively and efficiently. American Legend Cooperative’s rich tradition and long standing history serves as a testament to the superior products that are offered by the company’s two world renowned brands, BLACKGLAMA® and American Legend®. American Legend Cooperative employs global representatives in Amsterdam, Kastoria, Montreal, Moscow, Seoul, Shanghai, Stockholm and Tokyo.


Fur Industry News - Worldwide
by RB Media Group
Posted: January 28, 2016