Legends of the Industry

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Fur Innovates New Trends to A/W 16/17



“As an industry, it is essential that we constantly strive to innovate to ensure that fur techniques and design remain relevant in the contemporary fashion landscape.” These are the words from the CEO of the International Fur Federation (IFF) Mark Oaten in the prospect of the A/W 16/17 shows.

Already during the recent London Men’s A/W 16/17 shows, fur has become a more predominate feature than ever before, with 47% of designers using fur and/or shearling. Even with this high percentage, we are more than likely to see this trend strengthen further in the forthcoming ready-to-wear collections.

Not only is fur becoming an increasing ever-present in fashion shows, but the diversity of styles and techniques certainly shows that there are no signs of slowing down for the fur industry.

One of the strongest innovators in the industry, Saga Furs have released a number of techniques that support this trend of innovation. Below are some examples that the auction house have predicted to stand out.




Edge is the first trend forecasted for A/W 16/17, which will see fur pushed to its design limits. The trend inherits its name from the combination of offbeat materials such as cork and metallic foils with beautiful furs, providing bold, unexpected and gorgeous textures that are a real talking point.


The Construction trend explores 3D qualities of fur resulting in designers to take a more architectural approach to using the material in garment design. We would expect to see a variety of collections that include stripes, graphics and trompel’oeil across A/W 16/17 collections.


Craftsmanship and hand working generates a rare level detail that can only be achieved by skilled experts. This is what the Artisan trend is all about. Techniques such as intarsia see an array of colourful furs weaved together to bring this trend to life for A/W 16/17.


This last trend is all about protecting the wearer from the elements and keeping warm. Adventures exclusively furs combined with active sport materials. You can expect long haired Furs such as Finnraccoon and sheared mink on a number of combinations to complete this style.

The techniques are just an example of what you can expect to see in the A/W 16/17 shows and Mark Oaten also believes where the proof is to predict further improvements to collections. “Fur designers and auction houses are always pushing the boundaries, developing fur looks that are both breathtakingly beautiful and technically brilliant to ensure the broadest possible appeal of this timeless material. As a result of such innovations, we expect to see more designers than ever incorporating fur into their collections.”


Fur Industry News World Wide
By RB Media Group

Posted: February 7, 2016