Legends of the Industry

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Victoria’s Secret Angel Josephine Skriver Returns for NAFA’s Fall Winter 2016-2017 Designer Campaign



She’s back! After a whirlwind year, working with clients such as Balmain, Vero Moda, Kookai, and getting her “wings” as one of Victoria’s Secret’s newest Angels, Josephine Skriver returns as the face of NAFA’s 2016-2017 Designer Campaign.

Also featured in NAFA’s campaign is singer-songwriter Alexander DeLeon.

“Showcasing the diversity of our furs to the modern consumer is really what was behind this year’s campaign,”
said Cody Bokshowan, NAFA’s Creative Director. “We were delighted to welcome Josephine back, and to include Alexander DeLeon in this year’s campaign, because Josephine and Alex epitomize the modern fur consumers – young influencers with a very defined sense of style, who are active and engaged on social media.”

From formal wear to athleisure, the garments in NAFA’s 2016-2017 campaign present a range of statement styles that reflect the needs of the modern woman – something that can take her from a casual lunch with friends, to a night out on the town, while at the same time showcasing the inherent grandeur and sophistication of the fur itself.

The full campaign includes some of the world’s leading authorities in fur garment design, including Michael Kors Collection, Oscar de la Renta, and Gianfranco Ferré Furs by Mondialpelli. Creative talents joining these fashion heavy-hitters include Pologeorgis, Pink Tartan, BRASCHI, JARRET, Rindi, Fabio Gavazzi, Pajaro, and Tosato 1928.

“Although each designer brought his or her own unique inspiration to the collection, the one aspect that they all share is that each garment was produced with NAFA’s highest quality furs,” said NAFA’s Senior Vice President of Marketing, Rob Cahill.

NAFA’s fine quality ranch mink embodies both elegance and edginess in captivating natural tones, beguiling shades of black and classic shades of mahogany and pearl. Silver fox, fisher, beaver, wild mink and raccoon are bewitching in dynamic shades of blue, gray, emerald green and teal.

The campaign will run in magazines such as ELLE, VOGUE, Noblesse, Fashion Collection and many more, in important markets including China, Korea, and Russia as well as emerging Eurasian fashion market, Kazakhstan.

In addition, as part of the campaign this year, NAFA is pleased to present an exclusive campaign video that follows Josephine as she transforms from glamorous fashion model into her true self – someone who is excited to change into comfortable clothes and meet up with her boyfriend after a day in the studio.

The video will be available on NAFA’s website, and promoted through NAFA’s social media channels.

Facebook: https://www.facebook.com/nafa.official/

Instagram: https://www.instagram.com/nafa.official/

Youtube: https://www.youtube.com/channel/

Sources: NAFA














Fur Industry News - Worldwide
by RB Media Group
Posted: September 16, 2016