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American Legend - Fur Auction House



About American Legend

American Legend is the world's oldest fur auction house. Today, American Legend is a world leader in the marketing and promotion of fur products. American Legend is the exclusive outlet for American Legend mink, the finest quality mink in the world. We also offer European mink, North American wild fur, and North American and European farm fox. American Legend was also the first American auction house to offer Russian sable. American Legend is owned entirely by American mink producers.

Our Services

Although over a century old, American Legend is every bit the most modern, efficient and technologically advanced fur auction facility in the world. Located in expansive facilities covering over 40,000 square meters, American Legend is state-of-the-art in every way. Our systems for record and receipts, invoicing and payment, and shipping and receiving are accurate, efficient and cost effective.

American Legend provides an exceptional environment for conducting the business of buyer inspection and sale. Our inspection area is both spacious and comfortable, and our auctions are time-efficient, market sensitive and fair. To add to the efficiency and ease of business, there are fax machines and phones available to buyers, and a working environment that is relaxed and professional.

Global Network

American Legend is the fur auction company owned by American Legend mink ranchers.

We are responsible for research, development and promotion of mink and mink products around the world. Our head office is in Seattle and we have field offices in London, Moscow, Milan, Helsinki, Stockholm, Amsterdam, Shanghai, Seoul and Tokyo.

Our purpose is to optimize the profitability of our ranchers' mink by building and sustaining global demand for their mink along the entire mink garment chain from the grower to the final consumer. We achieve this through product development and technology; marketing and promotion; and market information and analysis.

Our market focus is predominantly mink garment manufacturers and mink wholesale brokers.

In our global network, highly skilled staff work closely with partners at all stages of the mink pipeline from farm to consumer to ensure that American mink is known as the world's premier fur article.

A History Rich in Tradition

Established during the days of the Alaska Gold Rush, American Legend Auctions (formerly Seattle Fur Exchange) is the oldest and most celebrated fur auction house in the world. Seattle Fur Exchange began operations in 1898 as a store where miners, needing a reliable source of income, would barter wild Alaskan furs for much needed supplies such as food, clothes and tools. Within a few years, the trading business grew into a full-fledged fur pelt auction house.

Today, American Legend is owned entirely by North American mink producers. Although it is rich with tradition and history, American Legend prides itself on being the most aggressive and inventive auction house in the fur industry. Our expertly qualified fur technicians bring more than 200 years of combined experience to the preparation, sorting and grading of furs. Each pelt is carefully sorted by color, texture, nap, and size to very precise specifications for eventual use in the world's finest fashions. Our goal is to create maximum value for the producer and the ultimate consumer of our product.

The facilities at American Legend's headquarters provide an exceptional business environment for the auctions. We offer the latest technology for use by our customers in communicating with their home offices, wherever that may be. In our spacious and comfortable inspection area, the fur pelts are exhibited prior to sale. Our goal is to ensure that buyers from more than different 20 countries can bid on fine quality North American ranch-raised mink with complete confidence in the product and with the knowledge that our auctions are efficient and fair.